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Abstract East and the West have become increasingly frequent cultural exchanges and integration, as well as modern science and technology, culture, art, bills to the new concept, posters increasingly focusing on the unique style of the rich character development and the design idea. Underwear modern poster design in the information ever want the market environment improving product visibility, do not forget to allow consumers to view, we must rely on "creativity." "Creative" advertising to target advertising for the creation of an unprecedented, fully reflect and meet certain people's emotional or substance of creative thinking. Through imagination, composition and creation process, will be targeting the potential for real property into the public can feel the concrete images. This paper first female to female consumer market and consumer psychology, conducted an investigation and analysis. Underwear bills creative inseparable from the market, the market is the source of creative inspiration. Only after sufficient market accumulation, there can be more collisions of thinking, creativity only have greater opportunities. Female underwear specific consumer products. posters in the design process must be fully aware of the group's structure and needs, the idea is to identify their characteristics, demand. Then according to the target consumer psychology to the point of seeking to design to meet the emotional needs of consumers. The article then focused on the analysis of contemporary underwear poster design status, creativity and cultural connotations. Now, China's underwear poster graphics performance of a single comparison, the majority of people-centered, but there are also unique. The bills reflect personality emerged. Unique underwear poster design must be based on the "new combination of old elements" of the creative principle, classical and modern combination do both compatible, "You are part of me, I have you." "Minimalism" graphics performance requirements, through such means for Reconstruction creation, to a strong visual impact results. Customized to the psychological feelings aroused their concern and sympathy, so as to achieve transfer product information, successful product marketing purposes. And the positioning of bills creative premise that only underwear bills positioning confirmed, to determine the content of the advertisements and advertising style. Advertising posters will be in the position to demonstrate the concept, given its deep cultural connotations, let the audience through advertising posters. understand where the author national and regional traditions, and understanding of traditional Chinese contain a modern design philosophy, truly "the only nation that is the world." Finally the article on graduation poster design process were discussed. From the point of design, design style, the tone design, the design performance practices, the way into the design and the design of the advertisement to conduct a detailed analysis, allowing readers to the author's creative concept of a deeper level of understanding and awareness. Keywords : innovative consumer culture connotation positioning minimalism Reconstruction